Who Bought Home Interiors Company? The Real Story Behind the Deal

Ever wondered what really happened to Home Interiors Company? Yeah, the brand your mom or grandma might've loved—the one with catalogs full of floral arrangements and wall décor. If you’ve heard rumors about it being bought out and you want the truth, you’re not alone. Buying and selling in the home décor world is like musical chairs, but with way more paperwork and a bunch of anxious fans.

If you’re a homeowner, DIY enthusiast, or just someone trying to keep your living room Pinterest-worthy, ownership changes like this matter. You want to stay updated on who’s running the show, because that impacts prices, style choices, quality, and even where you can score the next collection. Keep reading—you’ll find out exactly who bought Home Interiors Company, why it happened, and what it means for you if modern home style is a big deal in your world.

• What Happened to Home Interiors Company?
• Who Owns the Brand Now?
• What Changed After the Buyout?
• Tips for Navigating the New Home Interiors Landscape

What Happened to Home Interiors Company?

If you’re old enough to remember the heyday of Home Interiors Company, you know it wasn’t just your average home décor brand. It started way back in 1957 and quickly grew into one of the largest direct sales home décor businesses in the U.S. They sold wall art, candles, mirrors, and plenty of accent pieces, mostly through at-home parties run by independent consultants. Your mom probably had some of their stuff on her shelf, for real.

But the times changed. Direct sales faced big competition from online retailers and giant stores. By the late 2000s, Home Interiors started struggling. In 2008, things took a sharp turn—Home Interiors filed for Chapter 11 bankruptcy. The company was dealing with declining sales, changes in shopping habits, and new pressure from brands like Target, IKEA, and even Amazon.

After bankruptcy, Home Interiors wasn’t dead, but it definitely changed. Assets were scooped up by new investors and eventually merged with Home & Garden Party, forming Celebrating Home. The direct sales structure was sort of kept, but the original Home Interiors catalog and party vibe faded into the background.

If you’ve been searching catalogs for old school Home Interiors or heard about its comeback online, you’re not alone. People are still crazy about vintage pieces, but the brand as you knew it has officially left the building. It’s been rolled into other companies and the business model switched gears, focusing more on digital and modern retail strategies instead of living room parties.

Who Owns the Brand Now?

The real scoop: Home Interiors Company didn’t just disappear—it was swept up in a big business move. Back in 2008, Home Interiors & Gifts, Inc. filed for Chapter 11 bankruptcy protection. A few months later, the company’s key assets landed in the hands of Penny and Steve Carlile, who own Home & Gifts, Inc. They had a direct sales background and brought over some familiar faces from the past team, but their style wasn’t stuck in the 80s.

It gets more interesting. A few years after the Cariles took over, Home Interiors got tied into the Celebrating Home brand, which spun out of a merger between Home Interiors and Home & Garden Party. So, if you’re trying to figure out where those classic products and parties went, a lot of it got folded into Celebrating Home’s catalog and online shop. For collectors and customers, it was a big shift—but this move kept the spirit alive under a newer, more modern brand that leaned into home decor trends you actually want on your shelves now.

Here’s a quick look at the key players and timeline:

So, if you’re Googling who bought Home Interiors Company, the answer is a mix of Carlile’s group and then Celebrating Home. Want those nostalgic pieces or the chance to host a home party? Check Celebrating Home—they carry the torch now. And if you’re a reseller, knowing these brand connections can seriously help when you’re scoping out inventory or making deals online.

What Changed After the Buyout?

So, after the Home Interiors Company buyout, things didn’t just keep rolling like before. The new owners wasted no time shaking up how the business looked, felt, and sold. Right off the bat, they trimmed down the old-school catalogs and started pushing a bigger online store. It used to be all about home parties and local reps, but now, most of their action is online. This move made it easier—and faster—for shoppers to get the latest collections delivered to their doorstep.

If you loved the classic country or floral décor, you probably noticed a style shift too. The products got a serious refresh. More neutral tones, simpler designs, and furniture that fit what’s hot in modern interiors took over the site. This was no accident. The company’s new management team made it clear in press releases that they wanted to reach a younger crowd and compete with sites like Wayfair and West Elm. Prices came down on some basics, but you’ll see a wider price range now—think affordable art prints all the way up to fancier, limited-edition décor pieces.

• Updated website and mobile app for faster shopping
• Big push on social media, including Instagram sales and design tips
• Partnerships with lifestyle influencers for monthly product launches
• Drop in party-plan sales—less focus on in-home gatherings

The new team also started stocking products from other home decor brands, so the store isn’t just Home Interiors stuff anymore. You’ll see third-party candles, throws, and even some quirky kitchenware on their revamped site. Customer service was overhauled, with faster shipping promises and easier returns—something the old company struggled with. According to a 2024 industry survey, 43% of Home Interiors’ recent buyers said the new selection actually feels more "on trend" compared to a couple years ago.

One thing hasn't changed, though: there’s still a loyal crowd of fans for the old-school pieces. The company now leverages that by running "heritage collection" sales a few times a year, re-releasing fan favorites but with modern tweaks.

Tips for Navigating the New Home Interiors Landscape

The home décor market looks way different than it did even five years ago, especially since the buyout of Home Interiors Company. So if you're trying to get your place looking sharp, or even just score a good deal on modern décor, here's the stuff you really need to know.

• Keep an Eye on Retailers: After the acquisition, some popular home decor brands shuffled their product lines. You might notice old favorites disappearing and trendy, minimal collections taking their place. It's smart to bookmark a few online shops and check their "What's New" sections once a month.
• Sign Up for Newsletters: Boring as it sounds, this really works. The best discounts and early access to collections usually hit email lists first. The new owners of Home Interiors Company have been dropping flash sales and clearance deals to clear old stock.
• Join Buyer Groups Online: Facebook groups and subreddits dedicated to home décor are gold mines. Resellers and collectors share real-time tips, discount codes, and heads-up on rare finds—way before stuff trends on big sites.
• Quality Checks Matter: Some buyers have reported changes in material and build quality after the buyout. When you shop, read the most recent reviews (posted after the acquisition date). Look for mentions of durability and true-to-photo colors.
• Watch Price Trends: The company acquisition shifted some price points up, especially on legacy items. Use price trackers—apps or browser extensions—to spot sudden drops and get notified when something you want goes on sale.

Just to put things in perspective, here's a quick breakdown showing what most buyers care about since the brand change:

One more thing: if you were a diehard Home Interiors Company fan, check for "vintage" tags on resale sites like eBay and Mercari. Sellers often don't use all the right keywords, so searching for old model numbers or even old catalog names can surface hidden gems for your collection.